MYNTCOINZ, THE FIRST BaaS PLATFORM FOR LOYALTY REWARDS
What We Do
In recent years, growth in global loyalty memberships has declined significantly. The market seems stagnated, highlighting the need and importance of implementing innovative and technologically advanced user friendly engagement approaches to the market.
Current data indicate, lack of flexibility and liquidity are key reasons for the contraction of active membership growth in the loyalty market. MyntCoinz is committed to building an infrastructure that helps businesses overcome these pain points.
MyntCoinz is a BaaS (Blockchain as a Service) platform for loyalty rewards, with a digital token that would replace, consolidate and streamline existing loyalty programs into a single digital UNIVERSAL token ecosystem.
How to Earn MyntCoinz
MyntCoinz designs, manages and operates a blockchain ecosystem that facilitates the issuance, redemption, transfer and trade of digital loyalty tokens as a subscription based multi-tiered service for merchants and brands.
Merchants or brands will be able to choose to issue Premium tokens -branded tokens with traditional reward features and/or Value tokens -unbranded cash-back proxy tokens. Each token offers higher customer engagement, real time customer insights, innovative management of loyalty program liabilities on their balance sheet and customization to suit specific needs and budgets.
Tokens are issued at point of sale, and transferred from the backend to consumers’ digital wallets instantly. The digital wallet provides a graphical user interface where users can easily navigate and find their current token balance, market value, transaction history and other transaction functionalities including redemption, transfer and trade. Users also have access to special promotions that are only available in the MyntCoinz platform.
Both Premium and Value tokens are fully backed by the same underlying asset- MyntCoinz tokens. This will allow merchants to offer customers loyalty rewards with unparalleled flexibility and liquidity, with a universal token that has an intrinsic value in the market.
How Tokens Are Utilized
Our token supply and circulation occurs in two distinct markets -Primary and Secondary .The function of the tokens in the primary market act is utility, whereas for the tokens in the secondary market, it is trade.
The primary market functions as the site of three key activities for Premium and Value tokens- collection/issuance, redemption and transfer.
Users can buy, sell or transfer MyntCoinz tokens via crypto exchanges in the trading chain - the Secondary Market.
If users want to sell their Premium or Value tokens, they can do so by converting them into MyntCoinz.
Premium tokens are issued under issuing merchant’s' chosen brand name. And they are suitable for merchants who want exclusive control of branding power of tokens, whilst still issuing traditional loyalty rewards.
Carry merchants’ brand names
Carry merchants’ selected reward features
Are fully backed by MyntCoinz
Are issued at POS and available for immediate use
Have an intrinsic value due to specific reward features
Can be redeemed (from the original merchant), transferred or sold
Types of MyntCoinz
Value token has a minimum value guaranteed by merchants, and is well suited to merchants who prefer offering direct monetization rewards to their consumers. The popularity and demand for direct monetization rewards are significantly high in the market, and it is growing.
Carry neither brand names nor traditional rewards features
Are a proxy for cash-back rewards
Are fully backed by MyntCoinz
Are issued at POS and available for immediate use
Have an intrinsic value -and their value is preserved via a tracking account mechanism
Can be redeemed (from any merchant), transferred, or sold
Collect different loyalty rewards to a single wallet
Tokens have an intrinsic value and a market price
High liquidity: no restrictions for token monetization
Flexibility: Earn, redeem, transfer and trade tokens
Purchase products or services using tokens
Use tokens as a financial asset
Access exclusive promotions and discounts
Prevent theft or fraud
Reduce or eliminate loyalty liabilities
High customer retention
Sale of loyalties to partners, customers
Access a wide range of customers
Control the branding, or offer popular cash-back proxy
Make profits when accepting tokens as a payment method
Access consumer behaviors and trends real time
Reduce operational burdensome of in-house data management
Counterfeit protection service for luxury goods
MyntCoinz is the first ever blockchain-based loyalty token that has both market price due to a secondary market component, and intrinsic value due to loyalty features awarded by merchants.
CUTTING EDGE TECHNOLOGY
MyntCoinz network presents a cross section of consumers’ purchasing behaviors and patterns at T+0, at any given time.
HIGH LEVEL SECURITY
Blockchain Dapps are not only inherently tougher to hack, but also provide security via multi-factor authentication.
Due to high flexibility and liquidity of MyntCoinz, the number of token users are expected to grow organically over time. The more the users adopt the network, the more powerful and valuable the tokens will become.
The technology will allow instantaneous and secure creation, redemption, and exchange of loyalty tokens across programs, merchants, and industries through a trustfree environment using cryptographic proofs.
ECONOMY OF SCALE
The costs of maintaining a loyalty program are significantly reduced due to efficiencies from integration of multiple loyalty schemes, combined with the relatively low cost of maintaining a Blockchain platform.
Strategic Technology Partner
We have brought in 0Chain as our exclusive blockchain technology partner for the pilot project. They will be performing all R&D activities during the pilot stage, under the supervision of our in-house blockchain team.
0chain is one of the world’s fastest, flexible decentralized cloud for DAPPs. 0chain provides enterprises the ability to customize and create their own fully featured blockchain. Their dCloud ™ unlocks new ways to transact, compute and store data via blockchain.
Meet The Core Contributors
CEO and Founder
Entrepreneurial and driven leader, with 12+ years of experience in Investment Banking, Finance, Corporate Strategy, Fintech, Blockchain and other disruptive technologies.
Past - Bank of AmericaMerrill Lynch
Founded: KRMG Capital
TRIUM Executive MBA, MSc in Finance -CASS Business School- London, UK, BSc in Civil Engineering, University of Moratuwa, Sri Lanka
Member of Board of Directors-NYU Blockchain
Dual Citizenship holder -USA, UK
Seasoned multi-platform Software Engineer with an extended experience in DAPPs and smart contract development, UI/UX design, web application development and SEO/SEM with the newest Industry adoptions and best practices.
Past - Electrify Pte Ltd, Enadoc, Lexro Solutions
MSc in Big Data Analytics -Robert Gordon University, UK, MSc in Project management, Keele University, UK
Head of Bus Dev & Investor Relations - China
Iris is a member of Communist Party of China and a former member of German Chamber of Commerce China. She is a blockchain enthusiast and a partner at R Club (亿荟) , and runs investors community and meetup as well for Chinese traditional VC/PE and Blockchain token funds and Blockchain startups.
Past - Bis Dev, PR & Marketing at Huawei
MSc in HR and Business Administration -Technische Universität Dresden, Germany.
Blockchain Advisor-China Association of Non-Public Medical Institutions
Certified enterprise architect with 10+ years of experience in designing and developing enterprise software applications for medium and large-scale businesses.
- Most recently served as the Chief Architect of ezyCollect Pte Ltd based in Sydney which provide cloud-based payment receivable automation platform for Australian businesses.
BSc in Computer Science Engineering, University of Moratuwa, Sri Lanka
Current Residence - Sydney, Australia
News & Media
Importance of MyntCoinz for Mass Adoption of Crypto Space - 4.26.19
0Chain CEO, Saswata Basu talks about MyntCoinz Partnership - 01.25.19
The crypto winter seems to be far from over. Almost every cryptos have been facing an uphill battle, struggling to maintain sustainable and stable price markers ....